Great Coffee Cups

In my wandering around the web learning about coffee cups, I’ve come across espresso coffee cups. Silly me; I thought that when most people drank espresso, they did it out of coffee cups or regular cups or something. I had no idea there were designated espresso coffee cups but, apparently, there are. This led me to search deeper to see exactly what espresso coffee cups are.

Apparently espresso is supposed to be drunk from little 4 oz espresso coffee cups, although I did see some that were up to 5.5oz. My step-daughter informs me that real espresso is strong enough that you wouldn’t want to drink a coffee cup full of the stuff. The only espresso I’ve ever experienced was some stuff I got out of a vending machine at a place I used to work. Obviously this wasn’t real espresso. Luckily, the same step-daughter has a little tiny espresso maker thing, so I’m going to get to experience real espresso later tonight.

Anyway, back on the subject of espresso coffee cups. As opposed to coffee cups, which tend to reflect where you’ve been, espresso coffee cups are intended more to show your style as a person. They generally come in sets which really underscores that they’re meant primarily for entertaining in social environments. As I said before, they’re smaller, holding between 4 oz and 5.5 oz of liquid while a regular coffee cup holds between 6 oz and 8 oz. This is because the amount of espresso that fills an espresso cup contains about as much caffeine as a strong cup of coffee. They also generally come with little saucers that match the cups.

When buying espresso coffee cups, people are usually very picky. These cups are seen as a luxury, so they’re not going to get just anything. It’s going to have to match their kitchen, and their sense of style. Therefore, if you’re going to make a gift out of espresso coffee cups, you’ll have to be very careful and pick something that matches some of their other dishes. If you don’t know, it would probably be safer to ask than to guess since you’ll probably guess wrong. Nowadays, though, a good set of espresso coffee cups is nearly mandatory for any kind of social occasion at home among a small group of people.

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Everyone loves coffee and tea. Therefore, coffee stores are always going to be a good place to stop by and hang out. As new businesses and pop up all over the country, an astoundingly large percentage of them are coffee shops. Obviously, many people truly love coffee. How many times do you see, on a movie, a business or personal transaction being disputed over a cup of coffee in a shady diner with the rude waitress slamming down coffee cups?

How better to promote your business than to capitalize on coffee’s popularity by having promotional coffee cups produced with your company’s logo?

I’m sure you’re asking, how do you personally take advantage of this promotional coffee cups opportunity?

Well, as we’ve already said, lots of people truly love to drink coffee. It’s like a national passtime, and lots of people pride themselves on their knowledge of different types of coffees. Some people even collect coffee cups.

How about giving coffee cups away? Sure, there’s cost involved, but who doesn’t like coffee cups? It’s not really likely that coffee cups will get thrown out like keychains and caps inevitably will, so there’s no worries that the cup will just end up in the trash. Seriously, how many people use a baseball cap every single day? How many people are really looking for their next awesome keychain? Now consider how many people drink coffee from coffee cups every day. I think the question would really be more how many people don’t drink coffee every day. From coffee cups, of course. Free plus useful is something that very few inexpensive promotional items can boast.

Old coffee mugs, complete with their own history and personality are always hanging around everyone’s kitchen cabinets. How nice would it be for one of those coffee cups to have your logo on it? A pen or calendar might stick around, if it’s extremely lucky, for about a year. Promotional coffee cups will be around far longer, and will see far more use. Besides, how many times have you checked to see what it was your co-workers pen said? Now how many times have you checked to see what their coffee cups said? See what I mean? Worthless promotional items are exactly that; worthless. Pens dry out before you get any use out of them, and once they’re dry, they’re trash. What good is a promotional item to you once it’s been thrown away? What’s worse, what does your logo look like sitting in a trash can? Not a pretty idea. Calenders last a maximum of exactly one year, which isn’t much better.

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How do you want to market your company? I’m sure you’ve given this lots of thought already, but consider that the only thing people are going to see right at first are coffee cups with your company’s information on it. What do you want those coffee cups to say?

Are you looking for name recognition for your company slogan? Simply throwing your company’s slogan and logo on the cup in huge letters should do the trick, and without any kind of distraction from other information. Also, when things are simple and large, people tend to pay more attention than they would with coffee cups with tons of text on them.

Do you just need to get your website out there and recognized? Simply putting your web address on your coffee cups will probably do the trick. You see big companies putting simply their web address on bilboards and trucks all the time. Why do they do this? Because www.insertbigbusinesshere.com really doesn’t need any further explanation. With one sentence (or would that be word?), you’ve communicated your company’s name and web address. Now that’s efficiency, wouldn’t you say?

Or do you want to show people that you really mean business? If you really mean business, you’ll want to put all of your business information on one side of the coffee cups, and your company logo on the other side of the coffee cups. That’s one of the huge advantage that coffee cups have over other promotional items. You can put a small brochure worth of information on coffee cups and they’ll still be perfectly readable to most people. Try that with pens or keyrings. If you manage, take pictures, I’d like to see that.

Another option, and the ultimate in simplicity, would be to just put your trademark, or maybe even your stock market symbol on coffee cups. With more and more people using the web, just that information may get people searching for your company on the net. In fact, being sort of ambigous might actually garner more attention that being obvious. Some companies have figured this out and have started putting mysterious things on bilboards and trucks and such. Although lots of people may pass those up without any additional thought, there are many who will obsess over it until they know exactly what company put that billboard up and what it means. Those people are called information whores, and once they’re on your website, they’re going to read it, and very possibly spread what they learn to others as they really enjoy showing what they know, regardless of if anyone actually cares.

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