Great Coffee Cups

Your company could always take the whole coffee cups idea one step further, if they’re financially secure enough, and make personalized cups for their best customers. Although not particularly cost effective, it’s also not particularly expensive. Definitely an idea to avoid if the company is strapped for cash. However, it will go a long ways towards showing that you really care about your customers. A better idea, though, may be to just put their names on the container boxes, depending on the type of business you run. Still, coffee cups are a possibility, and you can send a wide variety of messages to your clients through coffee cups.

Passing out promotional coffee cups can be an extremely effective way of promoting your business and products. Not only will you be able to promote your business to many different people, but the effect is long lasting. Can you think of a single demographic that doesn’t drink coffee? Even if they don’t drink coffee, they’ll drink something from those coffee cups, and the effect will be no different from your company’s perspective. Whether drinking coffee, tea, milk, or whiskey from coffee cups, they’re sure to get noticed by pretty much everyone.

One thing to avoid is bland logos, unless the idea is for brute simplicity. The last thing you want to do is appear to your customers as if you don’t really care. It’s probably better for people to not see your logo at all than to look at it and their reaction be “Meh”. Creativity will show that not only is your company smart enough to have gotten to the point where they can afford promotional coffee cups, but that they’re creative enough to come up with a good logo. Both of these things are very important in inter-business relationships.

Communication is key, and your ability to communicate through coffee cups is only as impressive as the coffee cups, or the messages on them. It’s sort of like customer service representatives. They’re always told that they are the company to the customer. They’re the only real link the customer has to the company itself. Thankfully, coffee cups can be a lot more reliable at spreading the good word than your average teenage customer service representative, but I’m sure you get the point. Those coffee cups will be your company, your company’s logo, your first impression, and possibly your last impression if the message ends up meaning nothing to the potential client. And as every good business person knows, everyone is a potential client.

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Who doesn’t like complimentary giveaways? Who wouldn’t be truly excited once they see that someone is giving away free coffee cups? Your display will be rocking as clients tell other clients where they got those coffee cups that are holding all the crap they got from the other displays. People will cruise right by the same key rings and pens they get at every event.

It’s like when you were trick or treating. Key rings and calenders were the little crappy candies that were distinguishable only by color. Coffee cups would be like candy bars. Everyone tells all the other kids where to go to get the candy bars. Also, when it comes to promotional items, size is everything. It’s hard to ignore something that’s big, like coffee cups, in comparison to little flimsy pieces of plastic. There’s never a season when people don’t use coffee cups, either. People drink coffee in the summer, winter, fall, and spring. Calenders dissapear once they find a better calender or the year ends.

Speaking of seasons, during the Christmas season coffee cups make great gifts for your patrons. They’re very easy to pack and mail and, unlike a shirt with your logo, coffee cups can be used by everyone. You’ll never need to fret about purchasing different sizes of coffee cups since one size fits all. And have you ever given someone a shirt that was too big? Not pretty. Also not possible with coffee cups.

So I’m sure you’re asking; how would one go about making or procuring promotional coffee mugs? Following are a few of the things that should be considered.

The most important thing to consider is the material you want to use for your coffee cups. There’s lots of materials to choose from, such as plastics, metals, porcelain, or even crockery. Consider that the end product really should reflect your business’s purpose. Metal would be a good idea if your company exudes power. For example, a company named SERIOUS BUSINESS would look good on metal coffee cups. A company named Lacy’s Pretty Things…not so much. Lacy would probably be happier with ceramic, which provides a much more affectionate and personal look. Ceramic coffee cups tend to really appeal to mothers and other matronly types since ceramic is used in arts and crafts. Plastic cups will tell everyone that your business is available to all walks of life, even those who aren’t well off.

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One of the biggest things to consider, when your company is looking to promote itself, is the cost of this promoting. When advertising in the paper, you’re going to pay up to a few thousand dollars, but possibly as little as a few hundred. When advertising on TV, you could pay thousands of dollars for just a few seconds of airtime. Advertising with flyers or on billboards will cost you hundreds, and you may not even get any business from them. Advertising with promotional items, however, gets you not only new customers, but also customer loyalty; and for a very low price in comparison to traditional advertising.

Coffee cups are a good example of said promotional items. With coffee cups, you can print your company’s name and logo right on the cups. This way you can provide your customers with something they can use while at the same time advertising your company. This also presents an image of your company that screams useful, which is always good. Custom printed coffee cups will create loyalty as well since your customers will appreciate that you and your company actually took the time and money to provide them with something that they can actually use. Not only have you given them a gift for their business, but you’ve ensured that they will do business with you in the future.

One of the best things about custom printed coffee cups is that your customers will use them for years and years to come. Newspaper ads last a day, or maybe a week, while a typical television ad may last thirty seconds if you’re lucky. Promotional items, however, last five years, ten years, or maybe even longer, depending on how long those coffee cups it the cupboards of your customers’ homes. This kind of staying power that custom coffee cups provide mean a lot of advertising for your company, right in your customers’ own homes.

How, you ask, would these coffee cups help promote your business as well as look pretty? Consider, whenever your customer uses one of your custom coffee cups, they’re advertising your company to all those around them. Co-workers and family alike will likely be exposed to the logo on those coffee cups. Your logo. Three years in the future, you’ll have a marketing scheme that’s long done, yet still advertising your business to everyone that passes through your customers’ homes, family and visitors alike.

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