Your company could always take the whole coffee cups idea one step further, if they’re financially secure enough, and make personalized cups for their best customers. Although not particularly cost effective, it’s also not particularly expensive. Definitely an idea to avoid if the company is strapped for cash. However, it will go a long ways towards showing that you really care about your customers. A better idea, though, may be to just put their names on the container boxes, depending on the type of business you run. Still, coffee cups are a possibility, and you can send a wide variety of messages to your clients through coffee cups.

Passing out promotional coffee cups can be an extremely effective way of promoting your business and products. Not only will you be able to promote your business to many different people, but the effect is long lasting. Can you think of a single demographic that doesn’t drink coffee? Even if they don’t drink coffee, they’ll drink something from those coffee cups, and the effect will be no different from your company’s perspective. Whether drinking coffee, tea, milk, or whiskey from coffee cups, they’re sure to get noticed by pretty much everyone.

One thing to avoid is bland logos, unless the idea is for brute simplicity. The last thing you want to do is appear to your customers as if you don’t really care. It’s probably better for people to not see your logo at all than to look at it and their reaction be “Meh”. Creativity will show that not only is your company smart enough to have gotten to the point where they can afford promotional coffee cups, but that they’re creative enough to come up with a good logo. Both of these things are very important in inter-business relationships.

Communication is key, and your ability to communicate through coffee cups is only as impressive as the coffee cups, or the messages on them. It’s sort of like customer service representatives. They’re always told that they are the company to the customer. They’re the only real link the customer has to the company itself. Thankfully, coffee cups can be a lot more reliable at spreading the good word than your average teenage customer service representative, but I’m sure you get the point. Those coffee cups will be your company, your company’s logo, your first impression, and possibly your last impression if the message ends up meaning nothing to the potential client. And as every good business person knows, everyone is a potential client.

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