Even from a completely utilitarian point of view, glass coffee cups make sense.  After all, it’s a lot easier to tell if your coffee is made right if you can, you know, see it.  This is especially important with espresso coffee cups where there’s only a tiny amount of  coffee, but the layers are very specific.  But this likely isn’t the main reason that people purchase glass coffee cups.

The main reason is probably for their looks.  Although a drinking glass looks fairly normal, a glass coffee cup somehow looks more elegant than your standard porcelain or ceramic.  Even the cheapest glass coffee cups look as if they’re made of crystal when sparkling clean.  At home, having glass coffee cups can truly add to the decor of a kitchen.  A restaurant owner might use regular coffee cups most of the day, and then switch to glass coffee cups when he turns the lights down for dinner, adding a touch of elegance.

Most of the perceived drawbacks are misconceptions.  Glass coffee cups are no more breakable than ceramic or porcelain.  Think about it.  You knew that.  I think it’s because we’re all brought up using plastic cups as kids that we automatically assume glass equals breakable.  However, compared to ceramic, glass is probably actually stronger.

Glass coffee cups are no more expensive than a normal coffee cup, if you know where to look.  They sell at various online outlets for around $20 per cup, which is pretty standard for a quality coffee cup of any material.  They definitely look more expensive, though.

Some feel that glass coffee cups won’t keep their coffee warm for as long as porcelain or ceramic.  This might be true if not for the huge hole in the top of every coffee cup.  With the exception of disposable coffee cups, or travel mugs, you can’t really count on your container keeping the coffee warm.  A material merely has to not conduct heat well to be good for coffee cups – that’s all.  Otherwise, any time you grabbed the handle, you’d burn yourself.

Probably the biggest downside is spotting.  If you don’t use drinking glasses, odds are pretty good that you don’t even know if your method of washing dishes is leaving spots on them.  Glass coffee cups will tell you real quick, and you may have to change how you do things.  There are additives for dishwashers that take care of this, but success may be limited depending on your dishwasher.  You might finding yourself washing your glass coffee cups by hand.

K-Cups coffee, for instance, only works with Keurig’s K-Cup brewer.  No one else makes the K-Cup brewer.  These are not so much coffee pods as individually sealed packages of coffee intended to fill only one coffee cup.  If you have multiple coffee cups to fill, look further because as far as I can tell, Keurig only deals with one coffee cup at a time.  Keurig licenses the K-Cup coffee to other coffee producers, including Green Mountain Coffee.

T-Discs are something else entirely.  Their disc shape allows them to be used to make things far more complicated than just coffee.  They’re a bit pricier, but if you want things like mocha cappucino with froth on a daily basis without going to a coffee shop, they’re worth it.  The company that makes T-Discs is Tassimo, or actually Bosch, but they use the Tassimo name.  Like the Keurig, it won’t fill multiple coffee cups, but since you’re saving a ton of time and money on specialty coffees by avoiding the coffee shops, it might just be worth it to run a Tassimo twice, or three times.  Only a few companies make T-Discs.

Then you have your generic coffee pods.  They also go by the name Home Cafe.  It’s ironic that these use the term “Home Cafe” since it’s the Tassimo T-Discs that make cafe type drinks, but whatever.  Regular coffee pods are good if you’ll need to regularly fill up to four coffee cups as some machines can brew that many pods at once.  The neat thing about those 4-cup brewers is that they can usually brew just one as well.  Used in an office, that kind of efficiency can help offset all the waste created by all those disposable coffee cups everyone is always using.  Pretty much everyone that makes coffee makes regular coffee pods, except those few that are making K-Cups instead.

It seems, though, that no matter how much people complain about products not being environmentally friendly, it always comes down to convenience first.  Take disposable coffee cups, for example.  Imagine how much waste is created from disposable coffee cups.  Much of it is unnecessary, too.

Most offices could do away with them entirely, as could convenience stores.  In fact, if a convenience store offered really good coffee, like so many of them advertise, they could easily sell non-disposable coffee cups.  Especially if they offered a discount or something on refills.  Seems like a no-brainer to me, but yet there’s still disposable coffee cups being handed out all over the place. Offices could give out cups with company logos, or something similar on them.  If you have your own desk, there’s no reason you can’t keep your own coffee cup there.

People love their coffee, and I doubt they would let a little thing like lack of disposable coffee cups stop them from getting it, and those who want their business aren’t about to let it go just to save the environment.  Luckily, it seems those make disposable coffee cups have initiated a bit of a change on their own.  Looking at the packages for various disposable coffee cups, you’ll notice that almost all of them are 100% biodegradable.  This means that, when confronted with the elements, these coffee cups will pretty much disintegrate, given time.  This is great, as it means people can have their coffee cups and eat them too!  Wait…nevermind.

I suppose it was just a matter of time before people decided that they needed to improve upon something even as traditional and cherished as coffee. Not that this is necessarily a bad thing. These latest single serve options are the best things to grace some people’s coffee cups since, well, the invention of coffee. Although coffee pods are probably the more popular version, there are a few more proprietary brands out there that promise even better quality by using only certain coffee along with only certain brewers. K-Cups coffee cups are a prime example of this phenomenon.

K-Cups coffee makers are made by a company called Keurig (hence the K). Interestingly, they don’t seem to make their own coffee, relying instead on third party providers. This strategy actually provides K-Cups coffee cups with a few additional perks (pun intended). If someone is interested in making the change to a one cup coffee maker, they can do so without having to change the brand of coffee they drink. In fact, if someone who already drinks Green Mountain coffees, for instance, were to make the switch over to K-Cups coffee cups, the only real difference would be in freshness. Imagine every cup tasting like the first one of the package, and you get an idea of why one cup coffee makers are all the rage of late.

There are some downsides to using K-Cup coffee cups in comparison to the more widely used coffee pods. For one thing, it’s not too terribly difficult to make your own coffee pods. They’re basically a filter wrapped around some coffee, and there are how-to articles all over the web for making your own. This sort of defeats the purpose of one cup coffee makers, but sometimes you have to do what you have to do, and with those you can at least make coffee when you’re too poor to buy pods, if that’s an issue for you. That being said, there are also ways to make your own K-Cup coffee cups by injecting old K-Cups with new coffee, but that’s not nearly as simple as making your own coffee pods. Having to make your own may not even be a concern for you, though.

K-Cups coffee cups are also a bit more wasteful than traditional coffee since there is trash produced for every single cup. If you recycle, that’s probably not a big deal in the long run since it won’t end up in the landfills. However, if you don’t, that could be a significant amount of additional waste compared to using one container of coffee for twenty or more cups. This same downfall applies to every type of single serve coffee out there, though.

All things considered, if you’re looking for the freshest coffee that money can buy, made in your own home, than K-Cups coffee cups are just as good as any other single serve option. Just be sure that your favorite brand of coffee also makes K-Cups before you buy your first 1 cup coffee maker!

Apparently espresso is supposed to be drunk from little 4 oz espresso coffee cups, although I did see some that were up to 5.5oz. My step-daughter informs me that real espresso is strong enough that you wouldn’t want to drink a coffee cup full of the stuff. The only espresso I’ve ever experienced was some stuff I got out of a vending machine at a place I used to work. Obviously this wasn’t real espresso. Luckily, the same step-daughter has a little tiny espresso maker thing, so I’m going to get to experience real espresso later tonight.

Anyway, back on the subject of espresso coffee cups. As opposed to coffee cups, which tend to reflect where you’ve been, espresso coffee cups are intended more to show your style as a person. They generally come in sets which really underscores that they’re meant primarily for entertaining in social environments. As I said before, they’re smaller, holding between 4 oz and 5.5 oz of liquid while a regular coffee cup holds between 6 oz and 8 oz. This is because the amount of espresso that fills an espresso cup contains about as much caffeine as a strong cup of coffee. They also generally come with little saucers that match the cups.

When buying espresso coffee cups, people are usually very picky. These cups are seen as a luxury, so they’re not going to get just anything. It’s going to have to match their kitchen, and their sense of style. Therefore, if you’re going to make a gift out of espresso coffee cups, you’ll have to be very careful and pick something that matches some of their other dishes. If you don’t know, it would probably be safer to ask than to guess since you’ll probably guess wrong. Nowadays, though, a good set of espresso coffee cups is nearly mandatory for any kind of social occasion at home among a small group of people.

How better to promote your business than to capitalize on coffee’s popularity by having promotional coffee cups produced with your company’s logo?

I’m sure you’re asking, how do you personally take advantage of this promotional coffee cups opportunity?

Well, as we’ve already said, lots of people truly love to drink coffee. It’s like a national passtime, and lots of people pride themselves on their knowledge of different types of coffees. Some people even collect coffee cups.

How about giving coffee cups away? Sure, there’s cost involved, but who doesn’t like coffee cups? It’s not really likely that coffee cups will get thrown out like keychains and caps inevitably will, so there’s no worries that the cup will just end up in the trash. Seriously, how many people use a baseball cap every single day? How many people are really looking for their next awesome keychain? Now consider how many people drink coffee from coffee cups every day. I think the question would really be more how many people don’t drink coffee every day. From coffee cups, of course. Free plus useful is something that very few inexpensive promotional items can boast.

Old coffee mugs, complete with their own history and personality are always hanging around everyone’s kitchen cabinets. How nice would it be for one of those coffee cups to have your logo on it? A pen or calendar might stick around, if it’s extremely lucky, for about a year. Promotional coffee cups will be around far longer, and will see far more use. Besides, how many times have you checked to see what it was your co-workers pen said? Now how many times have you checked to see what their coffee cups said? See what I mean? Worthless promotional items are exactly that; worthless. Pens dry out before you get any use out of them, and once they’re dry, they’re trash. What good is a promotional item to you once it’s been thrown away? What’s worse, what does your logo look like sitting in a trash can? Not a pretty idea. Calenders last a maximum of exactly one year, which isn’t much better.

Are you looking for name recognition for your company slogan? Simply throwing your company’s slogan and logo on the cup in huge letters should do the trick, and without any kind of distraction from other information. Also, when things are simple and large, people tend to pay more attention than they would with coffee cups with tons of text on them.

Do you just need to get your website out there and recognized? Simply putting your web address on your coffee cups will probably do the trick. You see big companies putting simply their web address on bilboards and trucks all the time. Why do they do this? Because www.insertbigbusinesshere.com really doesn’t need any further explanation. With one sentence (or would that be word?), you’ve communicated your company’s name and web address. Now that’s efficiency, wouldn’t you say?

Or do you want to show people that you really mean business? If you really mean business, you’ll want to put all of your business information on one side of the coffee cups, and your company logo on the other side of the coffee cups. That’s one of the huge advantage that coffee cups have over other promotional items. You can put a small brochure worth of information on coffee cups and they’ll still be perfectly readable to most people. Try that with pens or keyrings. If you manage, take pictures, I’d like to see that.

Another option, and the ultimate in simplicity, would be to just put your trademark, or maybe even your stock market symbol on coffee cups. With more and more people using the web, just that information may get people searching for your company on the net. In fact, being sort of ambigous might actually garner more attention that being obvious. Some companies have figured this out and have started putting mysterious things on bilboards and trucks and such. Although lots of people may pass those up without any additional thought, there are many who will obsess over it until they know exactly what company put that billboard up and what it means. Those people are called information whores, and once they’re on your website, they’re going to read it, and very possibly spread what they learn to others as they really enjoy showing what they know, regardless of if anyone actually cares.

Passing out promotional coffee cups can be an extremely effective way of promoting your business and products. Not only will you be able to promote your business to many different people, but the effect is long lasting. Can you think of a single demographic that doesn’t drink coffee? Even if they don’t drink coffee, they’ll drink something from those coffee cups, and the effect will be no different from your company’s perspective. Whether drinking coffee, tea, milk, or whiskey from coffee cups, they’re sure to get noticed by pretty much everyone.

One thing to avoid is bland logos, unless the idea is for brute simplicity. The last thing you want to do is appear to your customers as if you don’t really care. It’s probably better for people to not see your logo at all than to look at it and their reaction be “Meh”. Creativity will show that not only is your company smart enough to have gotten to the point where they can afford promotional coffee cups, but that they’re creative enough to come up with a good logo. Both of these things are very important in inter-business relationships.

Communication is key, and your ability to communicate through coffee cups is only as impressive as the coffee cups, or the messages on them. It’s sort of like customer service representatives. They’re always told that they are the company to the customer. They’re the only real link the customer has to the company itself. Thankfully, coffee cups can be a lot more reliable at spreading the good word than your average teenage customer service representative, but I’m sure you get the point. Those coffee cups will be your company, your company’s logo, your first impression, and possibly your last impression if the message ends up meaning nothing to the potential client. And as every good business person knows, everyone is a potential client.

It’s like when you were trick or treating. Key rings and calenders were the little crappy candies that were distinguishable only by color. Coffee cups would be like candy bars. Everyone tells all the other kids where to go to get the candy bars. Also, when it comes to promotional items, size is everything. It’s hard to ignore something that’s big, like coffee cups, in comparison to little flimsy pieces of plastic. There’s never a season when people don’t use coffee cups, either. People drink coffee in the summer, winter, fall, and spring. Calenders dissapear once they find a better calender or the year ends.

Speaking of seasons, during the Christmas season coffee cups make great gifts for your patrons. They’re very easy to pack and mail and, unlike a shirt with your logo, coffee cups can be used by everyone. You’ll never need to fret about purchasing different sizes of coffee cups since one size fits all. And have you ever given someone a shirt that was too big? Not pretty. Also not possible with coffee cups.

So I’m sure you’re asking; how would one go about making or procuring promotional coffee mugs? Following are a few of the things that should be considered.

The most important thing to consider is the material you want to use for your coffee cups. There’s lots of materials to choose from, such as plastics, metals, porcelain, or even crockery. Consider that the end product really should reflect your business’s purpose. Metal would be a good idea if your company exudes power. For example, a company named SERIOUS BUSINESS would look good on metal coffee cups. A company named Lacy’s Pretty Things…not so much. Lacy would probably be happier with ceramic, which provides a much more affectionate and personal look. Ceramic coffee cups tend to really appeal to mothers and other matronly types since ceramic is used in arts and crafts. Plastic cups will tell everyone that your business is available to all walks of life, even those who aren’t well off.

Coffee cups are a good example of said promotional items. With coffee cups, you can print your company’s name and logo right on the cups. This way you can provide your customers with something they can use while at the same time advertising your company. This also presents an image of your company that screams useful, which is always good. Custom printed coffee cups will create loyalty as well since your customers will appreciate that you and your company actually took the time and money to provide them with something that they can actually use. Not only have you given them a gift for their business, but you’ve ensured that they will do business with you in the future.

One of the best things about custom printed coffee cups is that your customers will use them for years and years to come. Newspaper ads last a day, or maybe a week, while a typical television ad may last thirty seconds if you’re lucky. Promotional items, however, last five years, ten years, or maybe even longer, depending on how long those coffee cups it the cupboards of your customers’ homes. This kind of staying power that custom coffee cups provide mean a lot of advertising for your company, right in your customers’ own homes.

How, you ask, would these coffee cups help promote your business as well as look pretty? Consider, whenever your customer uses one of your custom coffee cups, they’re advertising your company to all those around them. Co-workers and family alike will likely be exposed to the logo on those coffee cups. Your logo. Three years in the future, you’ll have a marketing scheme that’s long done, yet still advertising your business to everyone that passes through your customers’ homes, family and visitors alike.

]]> http://greatcoffeecups.com/consider-coffee-cups/feed/ 6