How do you want to market your company? I’m sure you’ve given this lots of thought already, but consider that the only thing people are going to see right at first are coffee cups with your company’s information on it. What do you want those coffee cups to say?

Are you looking for name recognition for your company slogan? Simply throwing your company’s slogan and logo on the cup in huge letters should do the trick, and without any kind of distraction from other information. Also, when things are simple and large, people tend to pay more attention than they would with coffee cups with tons of text on them.

Do you just need to get your website out there and recognized? Simply putting your web address on your coffee cups will probably do the trick. You see big companies putting simply their web address on bilboards and trucks all the time. Why do they do this? Because www.insertbigbusinesshere.com really doesn’t need any further explanation. With one sentence (or would that be word?), you’ve communicated your company’s name and web address. Now that’s efficiency, wouldn’t you say?

Or do you want to show people that you really mean business? If you really mean business, you’ll want to put all of your business information on one side of the coffee cups, and your company logo on the other side of the coffee cups. That’s one of the huge advantage that coffee cups have over other promotional items. You can put a small brochure worth of information on coffee cups and they’ll still be perfectly readable to most people. Try that with pens or keyrings. If you manage, take pictures, I’d like to see that.

Another option, and the ultimate in simplicity, would be to just put your trademark, or maybe even your stock market symbol on coffee cups. With more and more people using the web, just that information may get people searching for your company on the net. In fact, being sort of ambigous might actually garner more attention that being obvious. Some companies have figured this out and have started putting mysterious things on bilboards and trucks and such. Although lots of people may pass those up without any additional thought, there are many who will obsess over it until they know exactly what company put that billboard up and what it means. Those people are called information whores, and once they’re on your website, they’re going to read it, and very possibly spread what they learn to others as they really enjoy showing what they know, regardless of if anyone actually cares.

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