Great Coffee Cups

Everyone loves coffee and tea. Therefore, coffee stores are always going to be a good place to stop by and hang out. As new businesses and pop up all over the country, an astoundingly large percentage of them are coffee shops. Obviously, many people truly love coffee. How many times do you see, on a movie, a business or personal transaction being disputed over a cup of coffee in a shady diner with the rude waitress slamming down coffee cups?

How better to promote your business than to capitalize on coffee’s popularity by having promotional coffee cups produced with your company’s logo?

I’m sure you’re asking, how do you personally take advantage of this promotional coffee cups opportunity?

Well, as we’ve already said, lots of people truly love to drink coffee. It’s like a national passtime, and lots of people pride themselves on their knowledge of different types of coffees. Some people even collect coffee cups.

How about giving coffee cups away? Sure, there’s cost involved, but who doesn’t like coffee cups? It’s not really likely that coffee cups will get thrown out like keychains and caps inevitably will, so there’s no worries that the cup will just end up in the trash. Seriously, how many people use a baseball cap every single day? How many people are really looking for their next awesome keychain? Now consider how many people drink coffee from coffee cups every day. I think the question would really be more how many people don’t drink coffee every day. From coffee cups, of course. Free plus useful is something that very few inexpensive promotional items can boast.

Old coffee mugs, complete with their own history and personality are always hanging around everyone’s kitchen cabinets. How nice would it be for one of those coffee cups to have your logo on it? A pen or calendar might stick around, if it’s extremely lucky, for about a year. Promotional coffee cups will be around far longer, and will see far more use. Besides, how many times have you checked to see what it was your co-workers pen said? Now how many times have you checked to see what their coffee cups said? See what I mean? Worthless promotional items are exactly that; worthless. Pens dry out before you get any use out of them, and once they’re dry, they’re trash. What good is a promotional item to you once it’s been thrown away? What’s worse, what does your logo look like sitting in a trash can? Not a pretty idea. Calenders last a maximum of exactly one year, which isn’t much better.

140 Comments »

Your company could always take the whole coffee cups idea one step further, if they’re financially secure enough, and make personalized cups for their best customers. Although not particularly cost effective, it’s also not particularly expensive. Definitely an idea to avoid if the company is strapped for cash. However, it will go a long ways towards showing that you really care about your customers. A better idea, though, may be to just put their names on the container boxes, depending on the type of business you run. Still, coffee cups are a possibility, and you can send a wide variety of messages to your clients through coffee cups.

Passing out promotional coffee cups can be an extremely effective way of promoting your business and products. Not only will you be able to promote your business to many different people, but the effect is long lasting. Can you think of a single demographic that doesn’t drink coffee? Even if they don’t drink coffee, they’ll drink something from those coffee cups, and the effect will be no different from your company’s perspective. Whether drinking coffee, tea, milk, or whiskey from coffee cups, they’re sure to get noticed by pretty much everyone.

One thing to avoid is bland logos, unless the idea is for brute simplicity. The last thing you want to do is appear to your customers as if you don’t really care. It’s probably better for people to not see your logo at all than to look at it and their reaction be “Meh”. Creativity will show that not only is your company smart enough to have gotten to the point where they can afford promotional coffee cups, but that they’re creative enough to come up with a good logo. Both of these things are very important in inter-business relationships.

Communication is key, and your ability to communicate through coffee cups is only as impressive as the coffee cups, or the messages on them. It’s sort of like customer service representatives. They’re always told that they are the company to the customer. They’re the only real link the customer has to the company itself. Thankfully, coffee cups can be a lot more reliable at spreading the good word than your average teenage customer service representative, but I’m sure you get the point. Those coffee cups will be your company, your company’s logo, your first impression, and possibly your last impression if the message ends up meaning nothing to the potential client. And as every good business person knows, everyone is a potential client.

158 Comments »