Great Coffee Cups

How do you want to market your company? I’m sure you’ve given this lots of thought already, but consider that the only thing people are going to see right at first are coffee cups with your company’s information on it. What do you want those coffee cups to say?

Are you looking for name recognition for your company slogan? Simply throwing your company’s slogan and logo on the cup in huge letters should do the trick, and without any kind of distraction from other information. Also, when things are simple and large, people tend to pay more attention than they would with coffee cups with tons of text on them.

Do you just need to get your website out there and recognized? Simply putting your web address on your coffee cups will probably do the trick. You see big companies putting simply their web address on bilboards and trucks all the time. Why do they do this? Because www.insertbigbusinesshere.com really doesn’t need any further explanation. With one sentence (or would that be word?), you’ve communicated your company’s name and web address. Now that’s efficiency, wouldn’t you say?

Or do you want to show people that you really mean business? If you really mean business, you’ll want to put all of your business information on one side of the coffee cups, and your company logo on the other side of the coffee cups. That’s one of the huge advantage that coffee cups have over other promotional items. You can put a small brochure worth of information on coffee cups and they’ll still be perfectly readable to most people. Try that with pens or keyrings. If you manage, take pictures, I’d like to see that.

Another option, and the ultimate in simplicity, would be to just put your trademark, or maybe even your stock market symbol on coffee cups. With more and more people using the web, just that information may get people searching for your company on the net. In fact, being sort of ambigous might actually garner more attention that being obvious. Some companies have figured this out and have started putting mysterious things on bilboards and trucks and such. Although lots of people may pass those up without any additional thought, there are many who will obsess over it until they know exactly what company put that billboard up and what it means. Those people are called information whores, and once they’re on your website, they’re going to read it, and very possibly spread what they learn to others as they really enjoy showing what they know, regardless of if anyone actually cares.

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Who doesn’t like complimentary giveaways? Who wouldn’t be truly excited once they see that someone is giving away free coffee cups? Your display will be rocking as clients tell other clients where they got those coffee cups that are holding all the crap they got from the other displays. People will cruise right by the same key rings and pens they get at every event.

It’s like when you were trick or treating. Key rings and calenders were the little crappy candies that were distinguishable only by color. Coffee cups would be like candy bars. Everyone tells all the other kids where to go to get the candy bars. Also, when it comes to promotional items, size is everything. It’s hard to ignore something that’s big, like coffee cups, in comparison to little flimsy pieces of plastic. There’s never a season when people don’t use coffee cups, either. People drink coffee in the summer, winter, fall, and spring. Calenders dissapear once they find a better calender or the year ends.

Speaking of seasons, during the Christmas season coffee cups make great gifts for your patrons. They’re very easy to pack and mail and, unlike a shirt with your logo, coffee cups can be used by everyone. You’ll never need to fret about purchasing different sizes of coffee cups since one size fits all. And have you ever given someone a shirt that was too big? Not pretty. Also not possible with coffee cups.

So I’m sure you’re asking; how would one go about making or procuring promotional coffee mugs? Following are a few of the things that should be considered.

The most important thing to consider is the material you want to use for your coffee cups. There’s lots of materials to choose from, such as plastics, metals, porcelain, or even crockery. Consider that the end product really should reflect your business’s purpose. Metal would be a good idea if your company exudes power. For example, a company named SERIOUS BUSINESS would look good on metal coffee cups. A company named Lacy’s Pretty Things…not so much. Lacy would probably be happier with ceramic, which provides a much more affectionate and personal look. Ceramic coffee cups tend to really appeal to mothers and other matronly types since ceramic is used in arts and crafts. Plastic cups will tell everyone that your business is available to all walks of life, even those who aren’t well off.

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One of the biggest things to consider, when your company is looking to promote itself, is the cost of this promoting. When advertising in the paper, you’re going to pay up to a few thousand dollars, but possibly as little as a few hundred. When advertising on TV, you could pay thousands of dollars for just a few seconds of airtime. Advertising with flyers or on billboards will cost you hundreds, and you may not even get any business from them. Advertising with promotional items, however, gets you not only new customers, but also customer loyalty; and for a very low price in comparison to traditional advertising.

Coffee cups are a good example of said promotional items. With coffee cups, you can print your company’s name and logo right on the cups. This way you can provide your customers with something they can use while at the same time advertising your company. This also presents an image of your company that screams useful, which is always good. Custom printed coffee cups will create loyalty as well since your customers will appreciate that you and your company actually took the time and money to provide them with something that they can actually use. Not only have you given them a gift for their business, but you’ve ensured that they will do business with you in the future.

One of the best things about custom printed coffee cups is that your customers will use them for years and years to come. Newspaper ads last a day, or maybe a week, while a typical television ad may last thirty seconds if you’re lucky. Promotional items, however, last five years, ten years, or maybe even longer, depending on how long those coffee cups it the cupboards of your customers’ homes. This kind of staying power that custom coffee cups provide mean a lot of advertising for your company, right in your customers’ own homes.

How, you ask, would these coffee cups help promote your business as well as look pretty? Consider, whenever your customer uses one of your custom coffee cups, they’re advertising your company to all those around them. Co-workers and family alike will likely be exposed to the logo on those coffee cups. Your logo. Three years in the future, you’ll have a marketing scheme that’s long done, yet still advertising your business to everyone that passes through your customers’ homes, family and visitors alike.

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